So what actually is company branding?
It’s not just a logo or a name. It encompasses everything about the company. The colour, the size, the proportion, the font, the placement; all play a key part in good branding. It’s the company image, ethos, the voice, the first impression; which is why you need to get it right.
As time goes on, styles inevitably change. If done right, branding can remain timeless. Take the McDonald’s logo for instance. They have kept the golden arches since they first opened their doors in the 1940’s. They may have made slight changes but the overall concept has remained the same. That didn’t happen by chance. Careful thought, consideration, time and money went into that branding. And it was worth it.
When we brand a company, we go through a process. We research the market and find what suits the company and build from there. We spend time considering what works best for the future, not just now. Once we have settled on a design, it is fairly straightforward to implement the stationary i.e business cards, letter heads, compliment slips etc. We match all of this to the company branding, which is why we like to redesign or develop your existing branding if we think it needs a refresh. Or we can start from scratch.
If you would like to discuss how we can help you and your company, feel free to contact us today.