When you see a logo, you just see the finished product. You don’t see the countless hours gone in to getting to that final stage and the logo evolution that took place.
Take our logo for instance. There were numerous variations and ideas before deciding on the main emblem. Once we agreed on the emblem, we then had variations of font, colour, size and placement. All of which were carefully considered.
If a logo is designed properly, you should be able to tell which company it is just by looking at the emblem. That’s why it’s important to get it right at the beginning. Once your company’s reputation grows, so will the branding. For trademark purposes, we can’t display major company logos here, but you just need to look at the logos of McDonald’s, BMW, Mercedes, Apple, Microsoft etc. and you’ll understand what we mean.
A lot of money has been invested (not spent) in to creating those logos. We can’t imagine how many variations there were before the final design was chosen.
Contact us to discuss how we can help design your logo and establish a good company brand.