The World of Social Media and Marketing

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All social networking platforms such as Facebook, Twitter, Instagram etc. have evolved, since they were first developed, to accommodate the ever-changing habits of it’s users and the Internet.

Did you know that Facebook was originally created for American university students only? You were not able to join unless you were invited by a current member and possessed a recognised US university email address from an approved university list. This slowly transitioned to international universities but still adopted the “invite only” strategy.

The social networking scene exploded exponentially, forcing the likes of Facebook to expand their white list requirements to eventually being open to everyone. They adopted a new unique selling point and flourished. According to Statista, as of 2015, Facebook has over 1.44 BILLION monthly active users; Instagram averages at 300 MILLION and Twitter 236 MILLION. This statistical information confirms that the world wants to be connected. As the Internet provides a means to do so, it was only time before someone created a portal for faster communication and real time correspondence with people on the other side of the world. The industry adapted to our fast paced way of life. Or did we adapt?

Businesses must adapt also. In today’s climate, if you as a business is not involved with social media, you set yourself up to fail. Customers and clients want to feel they are a part of your company/organisation by following, tweeting and sharing their experiences with you. If customers feel connected to your company and get a sense of your reputation and social stature, you are most likely to gain their trust and valued custom.

That is why we offer social media marketing and strategies as part of our services. We want to help build your online client base and bring in traffic through growing your online presence and reputation.

Please contact us today to discuss how we can help you.

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