So what actually is company branding? It’s not just a logo or a name. It encompasses everything about the company. The colour, the size, the proportion, the font, the placement; all play a key part in good branding. It’s the company image, ethos, the voice, the first impression; which is why you need to get it right. As time goes on, styles inevitably change. If done right, branding can remain timeless. Take the McDonald’s logo for instance. They have kept the golden arches […]
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